Flavours & Sweeteners

2208, 22nd Floor, The Iconic Corenthum ,
Plot No. A-41, Sector 62, Noida, (UP)- 201301.

FLAVOUR AND SWEETNER

NUTRANOVA

FLAVOUR

Flavours are specialized ingredients designed to enhance or modify the taste and aroma of food, beverages, and nutraceutical products. They play a crucial role in shaping consumer experience by creating desirable sensory profiles, improving product acceptability, and differentiating brands in competitive markets.

Flavours can be derived from natural sources, produced through controlled processes, or formulated synthetically to achieve consistent taste and performance. They are widely used across various applications, including beverages, confectionery, bakery, dairy, savory products, and dietary supplements.

In addition to taste enhancement, flavours also contribute to product stability, masking of off- notes, and improved palatability—especially in fortified or functional formulations. With growing demand for innovative and authentic taste experiences, flavours continue to be a key component in product development and consumer satisfaction.

APPLICATIONS AND BENEFITS

Sector	Applications	Benefits
Food	Bakery, confectionery, dairy, sauces, snacks	Enhances taste, improves consumer appeal, supports product differentiation
Beverages	Soft drinks, juices, energy drinks, flavored water, RTD beverages	Provides consistent flavor profiles, improves palatability, masks undesirable notes
Nutraceuticals	Protein powders, tablets, gummies, syrups	Enhances taste, improves compliance, masks bitterness or off-flavors
Functional Foods	Fortified snacks, meal replacements, health foods	Enhances sensory experience while supporting nutritional goals
Pharmaceuticals	Syrups, chewable tablets, oral suspensions	Masks bitterness, improves patient compliance, enhances acceptability
Dairy & Ice Cream	Flavored milk, yogurt, ice cream	Provides authentic and stable flavor profiles, improves sensory quality
Frozen & Ready-to-Eat Foods	Frozen desserts, ready meals	Enhances aroma and taste, maintains flavor stability during processing
Confectionery & Snacks	Chocolates, candies, chips, biscuits	Adds variety, improves taste consistency, supports product innovation

KEY SPECIFICATIONS

Parameter	Specificationns
Appearance	Liquid (clear to colored) / Powder (free-flowing)
Taste & Odor	Characteristic to the flavor profile (natural or synthetic)
Solubility	Water-soluble or oil-soluble (depending on type)
Moisture	≤ 5.0% (for powdered flavours)
Shelf Life	12 – 24 months
Storage	Store in a cool, dry place away from direct sunlight and moisture; keep sealed

FLAVORS

Ingredient	Primary Role	Application/Industry
Lemon	Acidifier / Zester	Beverages
Mango	Tropicalizer / Flavor	Juice/Smoothies
Vanilla	Enhancer / Aroma	Confectionery
Orange	Citrus / Vitaminizer	FortifiedDrinks
Banana	Texturizer / Mouthfeel	Bakery/Dips
Pharmaceuticals	Therapeutic enzymes, drug formulations	Dairy/Smoothies
Saffron	Colorant / Aroma	GourmetFoods
Pineapple	Tropic / Tenderizer	Baking/Meat (Enzyme)
Chocolate	Indulgence / Masker	Supplements/Dairy
Cranberry	Tartness / Antioxidant	Nutraceuticals
Strawberry	Sweetener / Flavor	Yogurt/Desserts
Green Apple	Crispness / Tartness	HardCandies
Black Currant	Colorant / Antioxidant	Jams/Extracts
Elaichi (Cardamom)	Aromatics / Spice	SpiceDrinks (Chai)
Raspberry	BerryFlavor / Source	Cosmetics/Snacks

NUTRANOVA

SWEETNERS

Sweeteners are ingredients used to impart sweetness to food, beverages, and nutraceutical products while providing a range of functional and formulation benefits. They include natural sugars, sugar alternatives, and high-intensity sweeteners, each offering unique characteristics in terms of sweetness intensity, caloric content, and metabolic impact.

Sweeteners play a key role in modern nutrition and food innovation, enabling the development of low-calorie, reduced-sugar, and sugar-free products without compromising taste. They are widely used in beverages, confectionery, bakery, dairy, and dietary supplements to meet growing consumer demand for healthier, more balanced lifestyles.

In addition to sweetness, many sweeteners contribute functional advantages such as improved texture, bulk, stability, and shelf life. With rising awareness around sugar intake and metabolic health, sweeteners continue to be a vital component in creating enjoyable, better-for-you products that align with current dietary trends.

APPLICATIONS AND BENEFITS

Sector	Applications	Benefits
Food Processing	Bakery, confectionery, dairy, sauces, snacks	Enhances sweetness, improves texture, extends shelf life, reduces calorie content
Nutraceuticals	Protein powders, tablets, syrups, gummies	Improves taste and palatability, enables reduced-sugar formulations, supports compliance
Beverages	Soft drinks, juices, flavored water, energy drinks, ready-to- drink products	Provides sweetness without added sugars, supports low-calorie formulations, maintains taste stability
Weight Management	Meal replacements, diet foods, sugar-free products	Helps reduce calorie intake while maintaining sweetness
Diabetic Nutrition	Sugar-free foods and beverages, diabetic-friendly products	Supports blood sugar management and low glycemic diets
Pharmaceuticals	Syrups, chewable tablets, oral suspensions	Masks bitterness, improves patient compliance, enhances taste
Oral Care	Toothpaste, mouthwash, chewing gum	Provides sweetness without contributing to tooth decay
Functional Foods	Fortified snacks, bars, health foods	Supports clean-label and reduced-sugar positioning while maintaining taste

KEY SPECIFICATIONS

Parameter	ApplicatioSpecificationns
Appearance	White to off-white crystalline powder or granules
Taste & Odor	Sweet taste with minimal or no aftertaste (varies by type)
Solubility	Water-soluble (varies by sweetener type)
Moisture	≤ 2.0% – 6.0% (depending on type and grade)
Shelf Life	24 – 36 months
Storage	Store in a cool, dry place away from direct sunlight and moisture; keep sealed

NATURAL SWEETNERS

Sweetener	Primary Role	Application/Industry
Stevia (Reb A)	Zero-Calorie / Sugar Reduction; used to achieve intense sweetness in diet products.	Beverages (Diet Sodas, Water Enhancers)
Monk Fruit (Luo Han Guo)	Clean-Label Sweetener / Sugar Replacement; offers high-intensity, zero- calorie sweetness with a minimal aftertaste.	Nutraceuticals / FunctionalFoods
Honey	Natural Flavorant / Preservative; prized for its rich, complex flavor, viscosity, and inherent antimicrobial properties.	Baked Goods / Teas / GranolaBars
Weight Maple Syrup	Flavor Enhancer / Signature Topping; provides a distinct caramel/vanilla note and is a key ingredient in “clean label” formulations.	Breakfast Foods / Sauces / Premium Snacks
Agave Syrup (Nectar)	Low-Glycemic Sweetener / Dissolving Agent; favored for its high fructose content, which offers a mild flavor and high solubility in cold drinks.	Cold Beverages / Baking / Vegan Products
Date Sugar	Whole-Food Inclusion / Fiber Source; used for adding concentrated sweetness, bulk, and texture, but does not dissolve.	Granola Bars / Energy Balls / Baking Mixes
Brown Rice Syrup	Maltose Source / Binding Agent; provides a subtle, butterscotch-like flavor and is used extensively as a binding agent in snacks and bars.	Cereal Bars / Confectionery / Baby Foods
Yacon Syrup	Prebiotic / FOS Source; marketed for its high content of fructooligosaccharides, supporting digestive health.	Functional Supplements / Digestive Wellness Foods
Barley Malt Syrup	Malty Flavor / Colorant; imparts a distinct dark color and malty flavor, used for both taste and browning.	Bagels / Brewing / Health Food Breads
Coconut Sugar	Low-GI Substitute / Brown Sugar Replacement; used cup-for-cup in place of refined sugar, providing a mild caramel flavor.	Baked Goods / Coffee/Tea Sweeteners / Health Foods

ARTIFICIAL SWEETNERS

Sweetener	Primary Role	Application/Industry
Aspartame	Calorie Reduction & Flavor Enhancement (Clean, sugar-like taste)	Diet Soft Drinks, Chewing Gum, Powdered Drink Mixes
Sucralose	Heat Stability & Versatile Sweetening (Good for baking/cooking)	Baked Goods, Hot Beverages, Syrups, Sports Drinks
Saccharin	Cost-Effectiveness & Intense Sweetness (One of the oldest)	Tabletop Sweeteners, Low-Calorie Candies, Processed Foods
Acesulfame K (Ace- K)	Sweetness Synergy & Stability(Often blended to enhance other sweeteners)	Carbonated Beverages, Dairy Products, Frozen Desserts
Neotame	Ultra-High Potency & Flavor Enhancer (Requires minimal amounts)	Highly Processed Foods, Flavor Blends (due to high intensity)
Date Sugar	Whole-Food Inclusion / Fiber Source; used for adding concentrated sweetness, bulk, and texture, but does not dissolve.	Granola Bars / Energy Balls / Baking Mixes
Advantame	Extreme Potency (Used in minutequantities)	Extremely low-calorie foods and beverages
Cyclamate	Sweetness Blending & Cost- Effective (Use is restricted in some regions, like the US)	Fruit Juices, Low-Calorie Preserves (where permitted)
Alitame	High Sweetness/Flavor Balance (Has seen limited commercial adoption)	General sweetening applications (limited market use)
Stevia (Reb A)	Clean-Label Sweetening &Natural Origin (Addresses consumer demand for natural ingredients)	Natural Soft Drinks, Ready-to-Drink Teas, Health and Wellness Products

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